Your Guide to Custom Branding Measuring Products.

21 April 2021
a 600 gram measuring jug in pet food with brand logo and customer instructions

If you’re using non-branded measuring jugs, buckets, and containers, you’re missing a huge opportunity. While those plain translucent or coloured measuring products get the job done, they aren’t adding to your brand or reminding those using it whose products they’re using. If you understand the power of good branding, you need custom branded measuring products.

Why Custom Brand Your Measuring Products?

There are a huge number of benefits in how custom branding your measuring products can help communicate your brand message. Custom branding will:

  • Increase your brand visibility – when you use custom branded measuring products, you greatly increase the visibility of your brand. What could be a plain jug is now a jug branded with your logo, brand color, and company information. That means anyone using it or simply nearby will see your brand and register it in their mind. Next time they need to buy a product or service you offer; they’ll think of your brand first. They may also have positive associations with the person, company, or store where they saw it, increasing their likelihood to buy your product.
  • Increase team and workplace professionalism – many employees wear branded clothing so they are instantly recognisable and respected in their role. When you custom brand the measuring products your own team uses, it can increase brand awareness and make your workplace look more professional, whether that be on your own premises or on another person’s property.
  • For merchandise or to supply with your products – everyone likes to get something for free, and adding free branded measuring products with an order or with a product is a great way to delight your customers and increase your brand visibility.
  • Ensures your customers get the right measurements – It’s also one of the best ways to ensure your customers can easily get the right measurement of your product for their needs, since you can choose your own measuring increments.
  • Increases customer retention – if a customer was happy with your product, they’re much more likely to repurchase if you’ve stayed front-and-centre in their mind because they’ve been using your measuring product and want to continue doing so.


Which is Best, Hot Foil or Screen-Printing?

We offer both hot foil and screen-printing options in our Pro Brand service, and are happy to help you decide which is best for you. Here are the key differences.

What is hot foil printing?

Hot foil printing is where we use heat and pressure to apply metallic designs to your chosen measuring products from a pigmented foil. These foils come in huge range of colours, from silver and gold to hot pink, orange, and even holographic shades. They are scratch-resistant, so can endure heavy use.

What is screen-printing?

Screen printing is an extremely precise form of printing that produces sharp, clear branding every time, so you get uniform results. It involves using a “screen” to apply the ink directly to the packaging. Screen printing produces durable designs that can withstand hard use. You can also get a wide range of colours with screen printing and may be more affordable in large volumes than hot foil printing.


Tinting Options for Custom Branded Jugs, Buckets & Containers

Our Pro-Brand service means you can tint your chosen measuring products in whichever colours you desire. We work with opaque and translucent options and you can choose from a huge range of colours for your logo and business information. We only use food-grade and chemical-resistant plastics which can be recycled at the end of their life.


We’re Here to Help

We help businesses get their own affordable custom branded measuring products, and we’d love to help you. With us, you can choose your own colour of measuring product for instant brand recognition, add your logo and business information, and add custom measures so your staff or customers get the right measurement with every use. To find out more about Pro-Brand and reach out to us about what we can do for you, click here.